So you want to know how to select your perfect niche. The key to choosing a niche is to think about where your passions lie. What things excite you? What are you an expert at? What would you like to know more about, but never had the time?
The biggest mistake I see new affiliate marketers making is choosing a niche because they think it’s popular. Don’t choose a niche based on how much money you think it will make or because you see other people successful with it.
The reason this rarely works is because blogging in general, and affiliate marketing specifically, requires you to create a ton of quality content. If you are not passionate about the topic, you will likely never reach the point where you have enough content to start building momentum; you will simply burn out before you ever get there.
The Goldilocks Niche
You must choose a topic that you know you will enjoy. You will be writing every day, and if it is not something you at least have some interest in, you will find every excuse to not get it done.
The next requirement for your perfect niche is to identify a topic that other people are interested in as well. It doesn’t necessarily need to be a lot. For example, plenty of self-published authors are earning full-time incomes with an audience of only a few thousand readers. However, you don’t want to choose a niche that only a hundred people in the entire world are interested in. I
Think about it this way. If your niche is too big, you will have a tough time breaking into the market. For example, as a new website, you will never rank highly for the keyword “football”.
So, how do you find this elusive Goldilocks niche?
The Golden Questions
Going back to what we discussed earlier, you want to go with what you are passionate about. Passion can take many forms, however, so here are a few questions to get you thinking in the right direction.
- “What am I really good at?”
- “What do I love talking about?”
- “What do I like to read?”
- “What hobbies do I have?”
- “What do I know nothing about, but would like to be good at?”
This last question is a great one, because there may be many topics that you are interested in, but have never had the time to learn. By starting a blog on that topic, you now have an excuse to learn it – and even get paid to do it.
One of my mentors taught me that practically anything can be a good niche if you approach it the right way, so don’t hold back when brainstorming ideas. As long as you can see yourself sharing your ideas about something with other people, you’re on the right track.
The Power of Focus
Another big mistake I see new marketers make after they create a list of potential niche ideas is they get so excited about every one of them and they try to do more than one at a time. Don’t do this.
You need to choose your favorite niche idea from your list and really stick to it. Don’t waste time jumping from one niche to another and trying to build multiple sites at the same time.
As you may know, writing takes time. Although it is possible to create a quality post in as little as an hour and a half, you may find yourself taking three or four hours – or even three or four days – writing on a particular subject.
If you are putting in that amount of effort for only one post for one niche, you can imagine how fast things can get out of control if you have two or more sites you’re trying to build.
Instead, harness the power of focus and put all of your effort into one niche and one website. Once you have a good amount of content on there – say, 40-50 posts minimum – then you can start to think about starting with another niche.
One of the easiest ways to determine the interest level for a particular keyword is by running the numbers through a keyword analysis tool. There are many such tools that you can use, however I have found the one that seems to work the best is a tool called Jaaxy.
You simply type a potential keyword or phrase into the Jaaxy search bar. After a few seconds you will see your keyword, along with a list of associated keywords, and several columns of numbers.
The first number is AVG, or Average. This is an indication of how much traffic a particular keyword has. Note: This is not a straight one-to-one number of actual searches, but more of a relational statistic. The magic number is basically anything about a 40.
The next number to look at is the QSR, or Queried Search Results. This number is again a statistical relationship to the number of sites competing for that keyword. Anything less than 300 is okay. Less than 200 is even better. And if you can find a keyword with a QSR less than 100 you need to write on that topic as fast as your fingers can type.
A keyword with an AVG over 40 and a QSR under 100 is a prime indicator of a gap in the market… a gap you have a good chance of ranking for.
Important tip: make sure the keyword phrase actually makes grammatical sense. For instance, a keyword like “how to pave your driveway” makes sense and will naturally fit into your post. Try including the phrase “block pave driveway” into your post without sounding like a complete idiot.
Many budding marketers stop at keyword analysis and start writing. This is a huge mistake.
Much like archery or the gun range, in order to hit a target, you need to know where the target is.
When writing a blog post, before writing a single word, you and I need to know what the target looks like. This is accomplished through what I call Competitive Analysis.
Competitive Analysis works like this: once you have a topic with decent numbers, you take the good keywords you identified and head over to Google.
You’re going to plug that topic into the search bar and run what is called the Alphabet Soup method on it. The Alphabet Soup method is where you type it into Google and then follow it with each letter of the alphabet, for example, “keyword a”, keyword b”, “keyword c”, and so on.
As I’m sure you’ve noticed if you’ve done any search lately, Google has a feature that auto-suggests what it thinks you are searching for. So, using this method, as soon as you type, say, “keyword a”, the search bar will drop down with as many as 5-10 suggestions. It’s trying to predict what you are looking for to save you time.
Here’s the “secret”… those suggestions are HUGE for people like you and I, because where do you think Google is pulling those suggestions from? That’s right. It’s getting them from all the searches already being done by millions of other people every day.
In other words, using this process you will be able to determine not only the keyword using Jaaxy, but now Google is telling you the exact way people are using that keyword to find what their looking for. If you make your post titles those exact phrases, Google will start paying attention because your post matches exactly what people want.
After combining Keyword Analysis and Completive Analysis, you will have a list of phrases that Google has just told you people are typing in. With that list, you now know exactly what the headline title of each post should be. There is no need to guess or just write what you think the post is about… Google just told you. That’s powerful stuff, and a key to identifying your perfect niche.
How do you choose a profitable niche?
By following the same steps outlined above, you can easily determine whether a niche is potentially profitable or not. Consider your interests and expertise and spend a few hours doing both the keyword analysis and competitive analysis.
What are the most profitable niches?
As noted earlier, your most profitable niche is going to be the one you are most passionate about and will actually enjoy writing content for. However, in terms of popularity, health and fitness, relationships, self-improvement, and money & finance are all extremely profitable if you happen to have a passion for them.