Many new bloggers and affiliate marketers struggle when it comes to choosing a topic, or niche, for their blog. Recently I was speaking to a student who was having trouble with the very thing, so I decided to share what I taught him with you as well.

Choosing the perfect topic for your blog includes the following:

  • Something you are passionate about (and others are, too)
  • Something you enjoy
  • Something you will be happy to work on over the long-term, even if you weren’t getting paid

Now let’s dig a little deeper and help you find the perfect blog topic for you.

(And if you still need a blog to work with, grab your free site here.)

Brainstorming Ideas

I have never come across anyone who can’t find a topic to blog about. Sure, they may not have an idea now, or how to get started, but after being taught what to look for, and a few minutes of consideration, each and every student has had success.

The first thing is to grab a piece of paper and a pen, or open a document on your computer, and jot down the following:

What are you most interested in?

What hobbies do you have?

How do you spend your free time?

What experience do you have?

What education do you have?

Do you like to travel? If so, where?

Are you an indoor person or an outdoor person?

What are some unique skills (e.g. woodworking, sailing, art, etc.) that you have?

What excites you so much that you stay up late and get up early?

What do you talk about constantly, to anyone who will listen, even if you aren’t getting paid for it?

What is something that you’ve always wanted to learn, but never had the chance? (This just might be your excuse.)

One thing you will notice is I did not mention anything about money or products. You should never pick a topic just because others are making money with it.

First of all, if you pick something just for the money, and it’s not something you enjoy, all you have really done is create another job for yourself. And who wants that?

Alternatively, imagine a life where what you are doing to earn a living is the thing that you enjoy the most.

For instance, I have three great passions: writing, teaching, and entrepreneurship. As you can probably tell by now, is my dream life. It is the perfect culmination of all three of my most favorite things.

Identifying something you’re passionate about will help you put in the time and effort needed.

You will be creating a ton of content over the course of many months or years. If you choose something only for the money, and you don’t have a true passion for the topic, I promise you will burn out long before you get to a point where you are making any money.

But choose wisely and you will find it easier to find ideas to write about. Moreover, your passion for the topic will shine through in your writing. And readers can tell. Whether you are excited or bored, they can feel your emotion will be obvious.

Besides, it is identifying a potential audience and attracting traffic that is the hard part. Once you have a steady stream of visitors to your blog, making money is easy.

Also, just be aware that your first idea might not be the one. It is quite common for new entrepreneurs to run through several ideas — or even build several blogs — before finding the perfect niche for them.

There Can Be Only One

Avoid choosing a topic that is too diverse. One mistake that a lot of new bloggers make is the “just a little bit of everything” approach. Rather than take the time to do any research, they decide to, well, write about anything and everything that comes to mind. This is a recipe for disaster.

Celebrities and others can get away with this approach because they already have name recognition. People are interested on what they might have to say about random topics. But no one is actively searching for you. And random visitors to your site don’t care what you had for lunch, what your cat’s name is, or who you support politically. They only care about one thing: what’s in it for them?

Therefore, focus your blog on one primary topic. For example, if your blog is about riding dirt bikes, you should not be writing posts about boats. If your site is about video editing software, you should have posts about women’s perfume.

The next consideration goes back to your list of potential topics. It is of the utmost importance that you choose one, and only one, topic to work with.

Yes, you may have great ideas for several topics, and that’s okay, but trying to create more than one blog at a time just sets you up for failure.

It takes a lot of time and effort to build a blog, and spreading your focus over multiple sites will just water down your efforts. You will be much more successful if you focus 100% of your attention into a single idea.

Once you have a blog up and running with a good number of quality posts — say no less than 30-40 — then you can consider starting another. However, even then I would recommend you still stick to one until you are more experienced and know what all is required.

Identifying the Market Gap

Something that scares a lot of beginning bloggers is competition. In th course of their research, they Google their topic, see a bazillion results, and panic.

But competition is a good thing. If you happen to come across a topic idea that has zero competition, there is probably no market there in the first place.

Instead, your job is to look for “holes” in the market. I have yet to see any niche, no matter how big, that has addressed everything there is to know in that topic.

The quickest way to discover gaps in the marketplace is by looking at your audience. Who’s missing?

For example, let’s say you’re writing about software. Are there tons of blogs out there for more advanced users, but very few for beginners?

Or say you want to blog about travel. Are there a ton of sites out there on New York, but just a few that cover British Columbia?

After you identify available gaps, the next step is to see if there is a need that is not being filled. Using our example, you see that there are few sites about British Columbia, but no one really cares; no one is really searching for it.

(By the way, the best way to determine need quickly is by using a research tool like Jaaxy.)


As you can see, choosing the perfect topic for your blog is not something you can just slap together. It takes time and a lot of thought to do it right.

Furthermore, the process can seem a bit daunting because there are so many blogs out there, on virtually any niche you can think of.

But there is no need to let it intimidate you if you break the process down. Find your passion, find a need within that passion, and fill it. It really doesn’t get much easier than that.

Related Questions

How can I find a profitable blog topic?

In a nutshell, after discovering your passion, finding a profitable blog topic starts with research. Start with a research tool like Jaaxy to identify good topics to write about, check out the competition, and decide what you will need to produce better content than they have.

Which niche is best for a blog?

As noted earlier, the best topic for a blog is the one you are most passionate about. Having said that, there are a few categories that traditionally do quite well, including health and fitness, money and finance, and relationships.

Can I really make money blogging?

Of course! There are thousands of bloggers that make money every day. Indeed, many actually earn full-time incomes with their blog, allowing them the freedom to sleep in, travel, or do whatever they desire. There are a variety of ways to monetize a blog, including advertising, affiliate links, your own products or services, books, courses, and much more.